Shark Tank is a actuality TV present constructed round entrepreneurs searching for investments of their firms. A few of these firms go on to attain success. The worst Shark Tank merchandise went completely nowhere and produced nothing however losses for his or her buyers.
Let’s check out a few of the lemons that Shark Tank has produced: the worst Shark Tank merchandise.
Shark Tank: How It Works
Shark Tank is predicated on a easy premise. Entrepreneurs carry their enterprise concepts into the Shark Tank and ask for cash in return for half possession of their firms. A panel of buyers – the “sharks” – listens to the pitches, analyzes their potential, and decides whether or not to take a position.
Like all TV reveals, Shark Tank was primarily developed for leisure: viewers get a vicarious thrill out of watching entrepreneurs lay their concepts on the road and seeing some shot down and others strolling away with a whole lot of hundreds in new capital.
Whereas Shark Tank is all about leisure, it has been a method for some entrepreneurs to achieve each cash and publicity, launching their firms to success. It has additionally launched some spectacular flops. We’ll take a look at a few of the worst Shark Tank merchandise right here.
🦈 Be taught extra: Discover our roundup of the most effective Shark Tank merchandise that made it huge, from revolutionary devices to groundbreaking companies.
The 12 Worst Shark Tank Merchandise
Turning into an entrepreneur isn’t as straightforward as it’d first seem. It’s not sufficient to have a cool concept and produce it straight to market. It’s essential absolutely develop your marketing strategy, analysis the market, establish your audience, assess the competitors, develop an growth technique, check the viability of your product, and extra.
These entrepreneurs have failed on a minimum of considered one of these accounts.
1. The Breathometer (2013)
At first look, the Breathometer, developed by Charles Michael Yim, appeared like an ingenious concept. Offered in season 5 of the present (2013), the transportable breathalyzer may pair up with a smartphone to learn the consumer’s blood alcohol ranges.
All 5 of the sharks determined to spend money on it, with Mark Cuban, Lori Greiner, Robert Herjavec, Kevin O’Leary, and Daymond John elevating 1 million in trade for simply 30% of the enterprise’s fairness.
Issues arose after the funding, although. The enterprise couldn’t meet the heightened demand for the product. The product additionally failed to satisfy consumer expectations, delivering inaccurate outcomes and inflicting the Federal Commerce Fee (FDC) to step in.
It wasn’t lengthy earlier than the Breathometer needed to be taken off the market. The thought went down the drain, together with the cash invested by the sharks.
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2. CATEapp (2012)
In season 4 of the present (2012), the Shark Tank buyers heard a presentation from Neal Desai, inventor of CATEapp. Referred to as the “cheater’s app”, CATEapp provided the power to cover messages from choose contacts, enabling them to solely be seen by the cellphone’s major consumer.
Two of the sharks, Kevin O’Leary and Daymond John, had been intrigued sufficient to boost $70,000 in trade for 35% fairness.
The app received hundreds of downloads after its Shark Tank look, but it surely rapidly turned clear that the app was laden with bugs and leaked delicate data. Its options may be circumvented reasonably simply. Furthermore, it couldn’t compete with comparable, extra dependable apps that got here to market.
CATEapp is not obtainable for downloads, and the cash invested in it’s gone, making it one of many worst Shark Tank merchandise.
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3. Candy Ballz (2013)
Though the buyers in Shark Tank have, on a number of events, highlighted how dangerous investing in meals companies might be, Mark Cuban and Barbara Corcoran jumped on the alternative to spend money on Candy Ballz.
In season 5 James McDonald and Cole Egger offered their concept: promoting scrumptious little cake balls. The founders obtained $250,000 in trade for 25% of their fairness, and all was good for some time.
Sadly, although, James and Cole had a falling out and even filed for restraining orders towards each other.
Candy Ballz, now run by James, remains to be in enterprise right now, although it’s not almost as profitable because it may’ve been had he and his enterprise accomplice stayed on the identical web page. Candy Ballz might not have been one of many worst Shark Tank merchandise, but it surely was definitely one of many worst partnerships!
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4. Squirrel Boss (2013)
Michael Desanti offered Squirrel Boss in season 4 (2013) of Shark Tank. At its core, it was a easy hen feeder, but it surely had a function that may ship an electrical shock to pests like squirrels to discourage them from stealing the hen meals. Supposedly, the shock wouldn’t hurt the squirrels.
The primary downside was that the product couldn’t differentiate between pests and birds and would shock any animal that got here into contact with it, a major design flaw that would hardly be neglected.
Squirrel Boss was additionally costly and unpatented, so not one of the sharks had been keen to spend money on it.
Whereas it was obtainable on Amazon for some time, Squirrel Boss by no means took off as a consequence of its main design flaws and hefty worth.
5. Unique Man Candle (2011)
The Unique Man Candle was the brainchild of Johnson Bailey, who believed that conventional scented candles had been too female.
Presenting his concept in season 2 of the present, Johnson tried to distinguish his product by introducing extra “masculine” scents that may supposedly enchantment to the male audience.
Unsurprisingly, not one of the “sharks” had been interested by investing within the Unique Man Candle. Which will have been because of the choice of scents provided, which included “popcorn,” “golf course,” and “flatulence,” or because of the lack of a complete marketing strategy.
6. ToyGaroo (2011)
ToyGaroo is without doubt one of the better-known failures from Shark Tank. Initially offered in season 2 (2011), ToyGaroo was based by Nikki Pope, Younger Chu, Hutch Postik, Phil Smy, and Rony Mirzaians.
The premise behind it was easy. ToyGaroo rented out kids’s toys in a subscription-based service. Mother and father may join the service, hire high-quality toys for a month, return them, and get a brand new batch, avoiding the issue of spending on toys solely to have the youngsters lose curiosity.
Mark Cuban and Kevin O’Leary noticed the enchantment, committing $250,000 to the enterprise.
Nonetheless, ToyGaroo wasn’t prepared for the heightened demand following the episode’s airing. Sourcing high-quality toys and delivery them proved to be dearer than anticipated, main the enterprise to go bankrupt in months.
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7. Trunkster (2015)
Trunkster was a promising new firm that was presupposed to disrupt the journey trade. Based by Gaston Blanchet and Jesse Potash, it introduced a brand new stage of expertise to a really outdated product: baggage. The product was a sensible suitcase with helpful options like a GPS monitoring system, USB ports, a digital scale within the deal with, and extra.
Offered on Shark Tank in season 7, Trunkster caught the eye of Mark Cuban and Lori Greiner, who invested $1.4 million in trade for 15% of the corporate.
The deal, nevertheless, fell via. Trunkster’s obvious $28 million valuation solely got here from presales on Kickstarter and Indiegogo and aggressive income projections. A lot of the clients who signed up for preorders by no means obtained their high-tech baggage and people who did obtained poor-quality merchandise that didn’t meet the expectations arrange by Trunkster’s advertising marketing campaign.
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8. Wired Waffles (2012)
Wired Waffles was a flop from the get-go. First offered in season 4 of Shark Tank, the enterprise was based by Roger Sullivan.
Wired Waffles are caffeine-infused waffles that may supposedly assist busy individuals save time within the morning since they wouldn’t need to make each espresso and breakfast.
Not one of the sharks had been interested by investing on this. In spite of everything, caffeine as a easy ingredient couldn’t be patented. The product didn’t have a pleasing style, and worst of all, it could possibly be ingested by kids accidentally.
Wired Waffles is an ideal instance of what occurs when entrepreneurs don’t suppose their concepts via, fail to check the viability of their merchandise and don’t conduct correct market analysis.
9. Vestpakz (2014)
Vestpakz appeared like a promising product when it was offered throughout season 6 of the present (2014). Michael Woolley and Arthur Grayer created it as an revolutionary new kids’s backpack that would scale back the wearer’s again and shoulder ache.
Formed to appear to be a vest and boasting loads of space for storing, it appeared like the proper product. Sadly, although, no shark needed to spend money on it.
Regardless of Vestpakz being obtainable in Walmart shops, the gross sales had been abysmal. The ratio between its manufacturing prices and promoting worth was too low, and there was minimal client demand. In the end, Vestpakz went out of enterprise.
10. Cougar Power (2012)
Cougar Power was a product developed by Ryan Custar and offered to Shark Tank buyers throughout season 3 (2012). As its identify suggests, it was an vitality drink designed for “cougars”, aka middle-aged single girls.
Supposedly, the drink wouldn’t solely carry the buyer’s vitality ranges up, however it will additionally positively have an effect on the hair and nails. Furthermore, it boasted “anti-aging” elements, although none of those claims had been scientifically supportable.
Cougar Power obtained no investments in Shark Tank. Not one of the buyers believed there was a marketplace for such a product, nor did they imagine it will stand as much as opponents. With low gross sales and loads of damaging feedback on Amazon and social media, it was obvious that the buyers had been proper.
11. Wake N Bacon (2011)
Wake N Bacon was first offered by Matty Sallin in season 2 of Shark Tank. It was an alarm clock/oven that may begin cooking bacon 10 minutes earlier than wake-up time, thus waking the consumer as much as the candy scent of bacon.
The idea gained recognition on-line earlier than Matty got here on the present, with loads of individuals asking to purchase it.
Nonetheless, the sharks noticed it as a gag reward that may have few respectable customers. Furthermore, it rapidly turned obvious that Matty hadn’t thought the entire idea via. There have been no security guards that may decrease fireplace dangers, as an example.
Matty hadn’t give you a promoting worth. He hadn’t developed a plan that may assist him promote extra models after making a prototype and had no gross sales projections.
All he had was an concept for a product and no plans to assist him market and promote it. Regardless of many on-line shoppers expressing a need for Wake N Bacon, the enterprise fell via as a result of there actually wasn’t a enterprise there within the first place, simply an concept.
12. Foot Fairy (2013)
Foot Fairy was offered throughout season 5 of Shark Tank. Inventors Sylvie Shapiro and Nicole Brooks developed an app to assist mother and father measure their kids’s toes and purchase suitably sized sneakers for them, thus minimizing the dangers of frequent foot points.
Foot Fairy can be free to make use of, and the corporate would earn commissions from fashionable shops like Zappos.
Nonetheless, regardless of the app having hundreds of downloads previous to Sylvie and Nicole’s look on Shark Tank, the 2 had earned no commissions.
Whereas the idea, at its core, appeared attention-grabbing sufficient, there have been a few points that deterred the sharks from investing in it. The app was straightforward sufficient to repeat, which might deter any main retailers from providing commissions for it. Furthermore, it will have been a way more viable marketing strategy for Sylvie and Nicole to develop their very own model of footwear and use Foot Fairy to extend their gross sales.
Though one of many sharks did provide a deal, it by no means got here to fruition, and Foot Fairy is not obtainable.
Conclusion
Whereas there are a few outrageous Shark Tank pitches on this record, some would possible have confirmed to be profitable had the entrepreneurs developed their concepts higher. In spite of everything, having a terrific product concept isn’t sufficient to make sure the success of a enterprise. Entrepreneurs at all times need to conduct thorough market, competitor, and viewers analysis. They should check their merchandise’ viability, develop growth methods, and develop complete enterprise plans in the event that they hope to draw clients and buyers.